Just like in your industry the trends and processes in the online world continue
to change to meet customer demand for information and services. You have already
set up a sophisticated website for your company that promotes you as a leader in
the domestic building industry. You already understand how valuable the web is as
a marketing and communications channel because you receive enquiries from potential
customers through your website.
The next wave of development sees progressive companies using the web as a way to
engage, service and really sell to their customers. Now is the time to take the
next step with your web strategy and offer real and meaningful interactivity to
your customers through your website. But how can you do this easily and profitably?